Strategic framework for evaluating and prioritizing AI initiatives based on potential impact and organizational readiness.
ROI alone is shortsighted for AI prioritization
Organizations must balance potential returns with organizational readiness to avoid costly failures and stalled projects.
A dual-axis approach evaluating both project potential and organizational readiness
Measures the expected return and strategic value of an AI initiative, driven by AI's core capabilities:
Ability to automate tasks at scale, improving speed, cost efficiency, and operational capacity.
Capability to make more precise decisions than traditional methods, directly impacting outcomes.
Assesses the organization's capacity to successfully execute the AI project:
Difficulty level of building the AI solution and required R&D effort.
Availability of AI expertise and technical talent within the organization.
Access to required data in sufficient quality and quantity.
Ease of testing and integrating the solution into existing systems.
Visualizing projects based on their potential and organizational readiness
"Quick Wins" - These projects should be prioritized first as they offer significant returns with lower risk.
Recommended Action:
Immediate implementation with dedicated resources
"Strategic Investments" - High-value projects that require building capabilities before implementation.
Recommended Action:
Develop capabilities while starting with smaller projects
"Incremental Improvements" - Lower-value projects that can be executed quickly with minimal risk.
Recommended Action:
Consider for quick implementation if resources allow
Why a high-ROI AI project was deprioritized due to readiness constraints
Millions in savings
Potential efficiency gains from optimizing toilet paper production
Complexity
Required long, expensive R&D with many variables
Skills Gap
No existing AI talent or experience
Limited Data
Only one year of production data available
Testing Difficulty
Production changes risky in high-volume environment
Project Deprioritized
Despite high potential ROI
Recommended Path:
"The trade-off between ROI and speed is especially important for companies at the beginning of their AI journey."
Evaluating three AI initiatives using the prioritization framework
POTENTIAL
READINESS
Algorithm that predicts house sale prices, replacing manual broker estimates.
POTENTIAL
READINESS
Automatically categorizes property photos by room type (kitchen, bathroom, etc.)
POTENTIAL
READINESS
AI chatbot that handles broker tasks and client inquiries.
House-price Predictor selected as top priority project
Essential insights for effective AI project prioritization
Prioritizing based solely on ROI leads to high-risk projects. Evaluate organizational capabilities alongside potential returns.
For companies beginning their AI journey, prioritize projects with high readiness to build momentum and expertise.
Assess how projects leverage AI's core strengths: Scale (automation) and Accuracy (improved decision-making).
Use the prioritization matrix to create a phased implementation plan that builds capabilities over time.